social media strategy & Management
What We’re Watching, A Pop Culture Podcast
Goal: Launch and grow the social media presence for What We're Watching, a pop culture podcast, from scratch
Approach: Built and executed a full content strategy from the ground up, defining the podcast's voice, ideal audience, and content pillars. Co-managed content creation, editing, and posting alongside my co-host, prioritizing consistency in voice and message over daily posting or chasing trends. Used performance data to identify what resonated most with our audience and refined the content strategy accordingly.
Result: Grew to 6.5K Instagram and 4K TikTok followers in just six months, with strong ongoing engagement and multiple posts going viral along the way; the podcast itself ranked among the top Film & TV podcasts on Spotify and is listened to by a consistently engaged, loyal audience
