Paula Steen Properties, Atlanta Real Estate Agent

I worked with Paula Steen, an Atlanta-based real estate agent, to grow her presence on Instagram and Facebook through consistent, high-quality content. I created 5 Facebook posts and 3 Instagram posts per week, including writing captions, designing custom graphics, editing Reels, and managing weekly content calendars with hashtags and engagement prompts.

In addition to social content, I designed branded marketing materials including business cards, neighborhood flyers, buyer and seller guides, and a for-sale-by-owner packet. I also provided monthly analytics reports to track engagement and audience growth across platforms.

goal:

• Grow an Atlanta real estate agent's presence on Instagram and Facebook through a consistent, high-quality content strategy

Scope of work:

• Instagram and Facebook content creation + strategy

• Custom graphics, copywriting, and content calendars

• Graphic design (flyers, guides, business cards, packets)

• Monthly analytics and performance reporting

result:

• Consistent content cadence and organic growth up across all key metrics