social media strategy & management
Kathy Kitzmiller Fine Art, Atlanta Portrait Artist
Goal: Manage and grow a fine artist's digital presence and e-commerce sales
Approach: Created Instagram content (3+ posts/week), edited Reels, designed marketing materials and branded graphics using original photography, owned community engagement, and led influencer outreach/gifting to expand reach in the art and home decor space
Result: Consistently sold-out product launches, an Instagram Reel reposted by Shonda Rhimes, and a steady stream of commission requests, all built through one well-managed platform