Revelle, Women’s E-commerce Fashion Platform

As the blog and SEO content lead for Revelle, a women’s denim e-commerce brand, I managed the company’s full content program from strategy to publish. I developed and regularly refined the SEO strategy, wrote two blog posts per week, conducted keyword research, built and maintained the editorial calendar, and handled all on-page SEO, including writing title tags, meta descriptions, alt text, and formatting every post for search. I also created weekly analytics reports and presented performance insights directly to the founder to help guide content direction.

GOAL:

• Build and lead a full content program for a women's denim e-commerce brand, from strategy to publish
  

Results:

• Increased monthly blog traffic by 245%

• Improved domain authority by 12 points

• Wrote and published 100+ blog articles

Testimonial from the team

• “Megan's work writing for the Revelle site has been hugely impactful to our business, as has her presence on our team! She has a wonderfully positive and collaborative attitude that is reflected in her work, and her thoughtful copywriting strategies have increased the organic visits to our sites HUGELY. Cannot recommend Megan highly enough!”
  - JoAnna Hartzmark, Founder